Programme speakers 2003
| PROGRAMME |  |
SPEAKERS TO BE FINALISED |
1. Strategic and tactical situation of the ferry shipping industry |
||
| Report/Situation 03 | |
B-L Thorbjörnsson, BOLT CONSULTING |
| The need to stay alert | |
Frederic Munagorri, Shipbroker, Barry Rogliano Salles, Paris |
| From a bankers point of view | |
Tom Kuhnle, Nordea |
2. Branding of a ferry line |
||
| Intro: Superfast. Does it mean all others are slow? | |
Klas Brogren, ShipPax Information |
| Brand Design - a Key Factor to Create Added Value | |
Dagmar Klein, Fuore Design, Barcelona |
| The airline example | |
Linda Fredheim, SAS |
3. Ferry Shipping company culture |
||
| Intro: Mixing - hotel/catering, travel, freight | |
B-L Thorbjörnsson |
| Does the organisation understand and live it? | |
Eva Stensig, DDB Needham |
4. Ryan Sea - possibility or impossibility? |
||
| Intro: Business class vs mass tourism | |
Klas Brogren, ShipPax Information |
| How does a low-cost airline work? Can we learn? Success criteria? | |
Jonny Overby, President Sterling Airways TBN |
5. Do we know our customers well enough - to limit and make our marketing spending efficient |
||
| Intro: | |
B-L Thorbjörnsson, BOLT CONSULTING |
| Using the boarding card commercially | |
Johan Andreasson, Entry Systems |
| In Control | |
Carl Andreasson, President Grey Nordic Direct and Interactive |
6. How to cooperate with or handle the media world? |
||
| Intro: Traffic disturbances | |
Klas Brogren, ShipPax Information |
| How does the media work and how can we cooperate? | |
Ehrenberg Marketing and Kommunikation, Hamburg/Lübeck |
| Inside the media world | |
Two invited journalists, Germany |
7. Onboard earning optimisation |
||
| Intro: | |
B-L Thorbjörnsson, BOLT CONSULTING |
| Post tax-free experiences and challenges ahead | |
Erik Østergaard, Scandlines, V. President |
| The Mövenpick concept goes to sea | |
Kai Bunge, Partner Ship Design, Hamburg |
| Can we learn from the airport industry? | |
Anette Hougaard, V. President Comm. Affairs CPH Airport |
8. Is there a need for regional PSA's? |
||
| Intro: Between Tra vel Industry Organisation and Shipowners Association | |
B-L Thorbjörnsson, BOLT CONSULTING |
| A Brussels perspective | |
Bill Gibbons, MD PSA (UK) |
| A Brussels perspective | |
Alfons Guinier, General Secretary ECSA Brussels |
9. Ferry business concept vs ships type |
||
| Intro: What is a Ro-Pax? Freight vs. Pax | |
Klas Brogren, ShipPax Information |
| New rules give new opportunities | |
Markku Kanerva, Delta Marin (FIN) |
| Contemporary design trends of Japanese ferries, our second hand market the next decade | |
Prof Yoshiho Ikeda, University of Osaka |
| Shipbuilding: cost savings through a scientific approach | |
Dr. Stefan Krüger, TU Hamburg-Harburg |
10. Conclusive remarks |
||
| Quick gallup and conclusion | |
Klas Brogren, ShipPax Information B-L Thorbjörnsson, BOLT CONSULTING |
11. ShipPax Annual Awards |
||
| Announcing the winners of Best Exteriors, Sundecks, Cabins, Lounges, Cardeck and Concepts of 2002 | |
Klas Brogren, ShipPax Information |
Tel +46 35 218370
Fax +46 35 130129
E-mail: info@shippax.se
[Advertisement]
